Sell with Trust: Leverage the OCI Brand
When selling your courses to organizations, one of the strongest selling points you can share is that they are delivered through the Open Collaboration Initiative (OCI)—a trusted healthcare learning network used by 1,000+ organizations and accessed by over 1 million registered healthcare professionals.
The OCI is proudly Canadian—built and operated by a Canadian company, featuring courses published by Canadian healthcare organizations, and accessed by Canadian healthcare workers nationwide. For clients, this means the platform reflects Canadian healthcare standards, regulations, and best practices, making it especially relevant and trustworthy.
For healthcare employers, OCI is more than just a platform - it’s a symbol of trust. It connects hospitals, associations, colleges, and healthcare agencies in a collaborative environment dedicated to high-quality, accessible training.
Trusted and Established: Emphasize in conversations, proposals, and course descriptions that the OCI is used by over 1,000 healthcare organizations across Canada, giving your courses instant credibility within the sector.
Seamless Access: Highlight that staff who already have an account with any OCI-connected site can log in instantly—no need to register again—making it easy and convenient for them to start learning.
Sector-Wide Reach: Explain that being part of the OCI places your courses alongside offerings from leading healthcare organizations, increasing both visibility and perceived value.
Proven Network: Point out that more than 1 million healthcare professionals already have OCI accounts, creating a large, built-in audience for your content.
Canadian Relevance: Note that the OCI is Canadian-owned and operated, with courses developed by Canadian healthcare organizations for Canadian healthcare workers, ensuring local relevance and alignment with national standards.
If you are preparing a proposal in response to an RFP, you may use text similar to this one.
Trusted Canadian Healthcare Network
Our courses are delivered through the Open Collaboration Initiative (OCI)—a trusted Canadian healthcare learning network used by over 1,000 organizations and more than 1 million registered healthcare professionals. The OCI is proudly Canadian—built and operated by a Canadian company, featuring courses developed by Canadian healthcare organizations, and accessed by Canadian healthcare workers nationwide. This ensures all training aligns with Canadian standards, regulations, and best practices.
Used by Leading Organizations
The OCI is relied upon by many of Canada’s most respected healthcare and research institutions, including the [short list of organizations relevant to your proposal featured in the OCI Marketplace], to name just a few. Being part of the OCI places our courses alongside those offered by these leaders, giving them instant credibility and sector-wide recognition.
Seamless Access for Staff
For healthcare organizations, the OCI offers unparalleled convenience. Staff who already have an account with any OCI-connected site can log in instantly—no additional registration required. This streamlined access helps increase participation rates and reduces administrative overhead for training managers.
Why It Matters
By choosing courses delivered through the OCI, your organization is providing staff with training that is part of a recognized, collaborative, and trusted national network. It’s more than just a learning platform—it’s a community dedicated to advancing healthcare knowledge, improving patient outcomes, and supporting professional development across Canada.
By emphasizing the trust, reach, and convenience of the Open Collaboration Initiative, you help prospective clients see your courses not just as training—but as part of a respected, sector-wide movement to improve healthcare education.
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